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"Expired Edge rocked! I was a coaching student for Dirk Zeller's Expired Edge program. Over the 6 weeks that we were involved in the course I created 65 leads, booked 12 appointments, took 7 listings and put 4 listings under contract. The numbers are real and the experience was top notch."
~ Jimmy Noble, Catonsville, MD
"How to Master a Lead Source That Will Generate 10, 15, Even 30+ New Listings for You in the Next 12 Months..."
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The truth is, a lot of Agents try to target Expireds, but few ever achieve great success and often give up because they get lost in the shuffle, etc. Competition (and the prospects themselves) can be fierce.  

However, with the system below, you'll be able to stand out from your competition and open the floodgates to revenue from Expired listings...

Example: During my sales career, Expireds made up close to 50% of my annual units and revenue. When I really understood the process of prospecting, lead follow-up, qualifying, presenting, objection handling, and closing, I would list between 75-100+ expired properties a year, and a majority were priced to sell quickly. You're going to get access to the exact same scripts, tools, and strategies I used...
"The Scripts & Strategies You Need for How to Cut Through the Fog of Tough Competition to Connect With Expireds and Get a Face-to-Face Appointment 85% of the Time..."
Expireds are a great pillar to add to your business for a number of reasons. One being that Expireds are continuing to increase in most marketplaces; according to NAR, only 47% of homes listed sold last year, a low number that shows that more houses failed to sell than are being sold. 

Another reason is that they're usually highly motivated to get their home sold. On the other hand, they can also be frustrated and are prone to being difficult to contact - especially when being hit by a ton of calls from your competition. That's why you need to have proven, effective scripts & systems in place to be able to cut through the fog and connect with them where other Agents all sound the same...
"I have taken other Real Estate Champions' courses before. The new program on expireds was as great as their others. The scripts and dialogues they taught were exceptional. The course delivery and design helped me master my fear of call reluctance. I am on pace to take two expired listings a month because of Expired Edge!"
~ Linda Serf-McGeehan, Laurel, MD
With Expired Edge, you'll truly understand the mindset of an Expired prospect, and you'll know what to say and how to say it. I made tons of mistakes for years, and I still see those mistakes being made in today's markets more often than not.

Scripting your entire process out, and knowing where you need improvement is the key. Instead of years of trial and error, you'll already have the end result ready: 5 Champion Strategies for getting the appointment 85% of the time that you can use individually or combine to suit your personal style. You'll feel completely confident when contacting Expireds.
"The Revolutionary Scripting System That Will Allow
You to Always Keep the Prospect on Track
- Never Get Caught Off Guard"
The thing is, when you're using a scripted sales sequence, it doesn't matter how good it is; the prospect will rarely follow along with you, and you'll get off track, frustrated, and usually have a problem getting back to the script. 

However, if you want to generate significant revenue from Expireds, you MUST use scripts that you can count on time & time again to give you consistent, proven results...
So what's the solution? Our revolutionary new scripting system called QuadraTrack™. No matter what the prospect says, you'll have powerful scripted responses in front of you for any step in the process - never get thrown off track or caught off guard. We'll be going over it in detail in Session #1, and it's so easy to use that you can separate, refine, shift between tracks, and add your own strategies/scripts if you'd like.

This system alone is worth taking the course because it has the potential to change your business overnight when you put it to use...
"The Expired Edge Program was a dream come true! I jumped at the chance when this program was offered and to have you coach me and you didn't let me down! I am now approaching expired owners without fear and have been successful in asking and getting appointments. The scripts that I learned addressed every situation an expired has thrown at me. I have confidence; now I know I can do this!"
~ Dottie Gawel, Asbury, NJ
"How to Manage Your Leads for Maximum Conversion, and Begin and End a Call With Power. Grab the Expired Prospect's Attention and Keep It All the Way to the Listing..."
All leads are not created equal, and if you're wanting to make the most profit from Expireds, you need to know which are your "D" leads, which you'll spend less time on, and which are your "AA" leads, which you'll send more marketing materials to, etc... 

With the Champion Lead Management System, you'll be able to accurately qualify and gauge which Expired leads are gold, and which are only going to waste your time. Then you'll use a solid Lead Follow-up System for each type of lead with scripts & marketing strategies that have been thoroughly tested and built for maximum conversion. This is a crucial difference in the average Agent's business vs. a Champion Agent who is able to close more challenging leads like Expireds.
Consider this: In just seven seconds, the prospect makes a judgment of your intelligence, professionalism, and knowledge by the sound of your voice and delivery of your message. Most Agents get disregarded immediately by Expireds. So in order to get the prospect's attention, you'll be learning powerful opening statements which will create a visual image that conveys professionalism, knowledge, and entices the prospect to listen to what you have to say within just 7 seconds. 
Likewise, with closing statements it's the same thing, and you'll learn to end the call with power; leaving a lasting impression that will make certain your next meeting is secured... 
"Behavioral Selling - The Secrets to Selling That Will Make  You 'Click' With Even the Toughest Prospects..."
Ever had a prospect that you just "click" with - making it extremely easy to sell your services to them? What if you could make that happen every time?

I have been studying, teaching, and coaching behavioral selling for almost ten years. To put it frankly, the power that you'll have as a salesperson once you master it is truly incredible. Your sales performance can increase by 20%, 30%, even 50+% once you're able to master behavioral selling in this program. 
It's nothing magical; you simply need to develop the skills to understand your behavioral style, and theirs. We're going to be going over this in depth, but basically there's 4 main behavioral styles that we each naturally gravitate towards: Dominance, Influence, Steadiness, or Compliance (DISC).

This is very important to understand: it's NOT about manipulating the sale. You have a service to provide, and you'll learn to convey your benefits in a way that's going to resonate with the Expired prospect, and break down the barriers they put up.
"How to Ultimately Close More Listings by Selling Effortlessly to Prospects and Having 100% Confidence to Compete..."
You'll learn the specific ways to identify a prospect's behavioral style, even over the phone. Once you know it (after practicing you'll be able to identify it within seconds), you'll know specific ways to talk that will be effective, and ones that you should absolutely avoid...
"Expired Edge exploded my confidence in taking expired listings! I took two new listings during Expired Edge and had one sell during the 6-weeks. I am now on pace to take 24 expired listings this year. I expected the class to bring me to my next level in real estate and it has!"
~ Lawrence Wong, Brooklyn, NY
Your confidence and conviction will skyrocket - you'll be able to ask bolder questions, take a little more risk, not get stressed over a minor roadblock, and ultimately get more sales because you have absolutely no fear of going out into the marketplace and competing.

The key to a great listing presentation with Expireds is preparation before the appointment. Whoever has better information is going to make the sale, and you'll learn the Pre-Listing Questions you must be asking if you want to convert more Expireds in listings that are priced to sell...
"How to Stand Out From Every Other Agent With a Champion 'Why You Should Hire Me' Segment..."
In a marketplace where many Agents are competing on pricing, how can you convince the seller to list with you at a competitive price? It's simple: don't focus on price, focus on your value. 

It seems easier said than done, but with the right Listing Presentation and a powerful "Why You Should Hire Me" segment, you'll make choosing you over the competition a no-brainer for the prospect.

The hard truth is: You only have one real opportunity to make a presentation to a seller, the person with the best one wins, and there's no 2nd place.

So from the moment you enter to the moment you take the listing, the seller must know you are not only different than all the other Agents, but better...
Build a powerful value and "Why You Should Hire Me" Segment to instantly differentiate yourself from everyone else:
  • How to instantly (within just a few sentences) differentiate yourself from the rest of the competition, including tactics for if another Agent has been referred in
  • How to diagnose what the prospect is really thinking and what they really want so you can sculpt your strategy to meet their particular needs
  • Learn the "guts" questions that most Agents don't even think to ask (leaving thousands of dollars of business on the table)
  • Implement a powerful Champion Sales Strategy for your CMA
  • How to get a seller's mind off of price, and on the value of your services - make them realize that you are not only different than all the other Agents, but better
"How to Get the Seller to Price Their Home Competitively From the Very Beginning..."
As Real Estate Agents, we all want more listings, but do you want to deal with the hassle of an overpriced listing that is going to do nothing but waste your time? Obviously not.

Once you're able to master price counseling with the strategies I'm going to show you, you'll be amazed at the results you'll get... 

For example, I knew that going into a listing presentation, I had an 85% chance to get the listing at the price I wanted, even against the Agents who played into the seller's hands by offering them a higher listing price. 

I not only got the listing a vast majority of the time, but it was priced to sell quickly. I'm going to show you exactly how to achieve the same results in your business...
How to Master Price Counseling:
  • How to use the 5 Step System for Price Reductions to achieve higher profit margins, more satisfied clients, and an increase of quality referrals
  • Techniques, scripts, and dialogues to expertly conduct the market value and pricing segment of your presentation
  • Use the 4 P's of Marketing to quickly make the importance of competitively pricing a home obvious to the seller
  • The rules for taking/keeping overpriced listings so you don't waste valuable time on homes that will never sell
"Become an Expert Salesperson by Handling Objections and Implementing Powerful Scripts in Your Business That You Can Count on..."
Even if you have the best services in the world, if you can't sell them, you'll look the same as everyone else in a prospect's eyes. This is exactly why so many Agents get caught in the seller's trap of bidding for the price of their home... but it's also a powerful opportunity for you to position yourself as the expert and make the seller realize just how different of an agent you are.

Have you ever had a seller who simply wouldn't listen to what you were saying and kept directing you back to a price discussion? With the systems & scripts in place that you'll get access to in Listing Edge™, you can easily take back control of the presentation, and believe it or not, use those situations to your advantage and make the close even easier.

There's one very important thing that most Agents don't realize: when a prospect says "no" or brings up an objection, they're telling you exactly what they want. Once you know what they want, you can sculpt your strategy to meet their particular needs.  

The key is to know the right way to answer those objections that will shift them to your favor - imagine how much easier your presentation will be with multiple scripts for every objection that a seller might throw your way...
How to Turn Sales Objections into Selling Opportunities:
  • Never fear hearing the word "no" from a prospect ever again - Learn the 6 Step Process to use every objection to your advantage and make closing even easier
  • How to adjust your questioning when you hit stalls or objections (dozens of scripts & dialogues) so you can quickly overcome them without a hitch
  • Effective closes, trial closes, and closing strategies to make getting the contract signed completely painless
  • Much more...
"Learn the entire process, step-by-step..."
We're not just going to work on what to do, I'm going to help you actually implement it into your business...

That's why it's taking place in our live virtual classroom (online), and through 6 full sessions.

You don't have to travel anywhere, you can join the online sessions from the comfort of your home or office, and we're going to work together on it piece by piece for 6 weeks.

You can ask questions, role play the scenarios with myself (Dirk Zeller) and other agents in the group, and I'm going to demonstrate and walk you through every script and technique.

The goal is not to just teach you the information, but to help you use it in your business, and that's why the interactivity of the live online classroom is invaluable.
What you'll learn in Expired Edge:
  • Dozens of Scripts, Dialogues, and Responses to Handle Any Objections (including "Agents are all the same", "We're off the market", "We are going to re-list with our previous Agent," and more)
  • The all-important "Safety Zone Scripts" that work phenomenally not only with expireds, but with FSBO's, buyers, sellers, ad calls, sign calls, open house clients, and Internet leads
  • The "Connect-Response" Method that will allow you to unobtrusively gain information - don't sound like every other person contacting them
  • Behavioral Selling strategies that will allow you to instantly connect with ANY prospect, not just Expireds. Know what to say and how to say it to open up communication, lower resistance, and quickly build a relationship with them
  • Learn commonly-used "kiss of death" phrases that cause many Agents to fail right out of the gate
  • Scripts/methods of contact most Agents use that you should avoid at all costs,replacing them with powerful scripts that will move you forward to the sale
  • How to Create Powerful Opening Statements (Dozens of Scripts) which will create a visual image in the prospect's mind that conveys professionalism, knowledge, and entices them to listen to what you have to say
  • How to keep prospects from switching to "auto-pilot" - the automatic "no" position that they've given to every other Agent
  • Understanding the mindset of an Expired and convert their anger or frustration into a motivating force to get their home sold with YOU
  • Voicemail Scripts that will get the prospect to actually call you back - implement them right away to capture their attention and build value in the 7 seconds that make or break whether they respond
  • MUCH more...
Your first session starts on September 27th, here's more details:
Starting Date / Times
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First session: Thursday, September 27th
 
Start Time:
11:00 am Pacific
1:00 pm Central
2:00 pm Eastern

(*Each of the six sessions take place on Thursday at 11:00 am Pacific as well. A schedule will be sent to you along with your materials and instructions.)

Note: Because my goal is to work with and interact with everyone in the group, the course is limited to 100 attendees.
"Expired Edge rocked! I was a coaching student for Dirk Zeller's Expired Edge program. Over the 6 weeks that we were involved in the course I created 65 leads, booked 12 appointments, took 7 listings and put 4 listings under contract. The numbers are real and the experience was top notch.

The numbers that I had created regarding leads, contact and appointments was done in November and December. If Dirk's system works during that time of the year, imagine the income that you will make using the same exact system in the booming spring and summer markets. Thank you for the game changing program!"
~ Jimmy Noble, Catonsville, MD
REC Live Virtual Classroom Testimonials
With sessions taking place weekly, I want to give you some materials to browse in between. So after you sign up, you'll be able to access the following bonuses:
Bonus #1: 10 Online Training Videos by Dirk Zeller
You'll get access to 10 online training videos that you can start watching right away:
Bonus #2: Complete e-Book and Streaming Audio Library
Titles included:
  • 7 Smart Ways to Explode Your Production - Streaming Audio
  • How to Increase Your Income by $100K - Streaming Audio 
  • 5 Steps to Finishing Strong - Streaming Audio 
  • Mindset of a Champion - Streaming Audio 
  • Blueprint for Success - e-Book
  • Jumpstart Your Production - e-Book
  • Successful Selling in Tough Times and Tough Markets - e-Book 
"The Expired Edge Program taught by Dirk Zeller is a must take for anyone who is serious about listing expired properties on a consistent basis. The strategies, scripts, dialogues and systems taught are essential to success in this niche of real estate. I know; because of Expired Edge I will list my goal of 48 expired listings for this year! HIGHLY recommend the program."
~ Paul Senior, Upper Marlboro, MD
Literally thousands of agents over almost 20 years have transformed their businesses with the exact same tools you'll get access to in this course.
 
I'm absolutely confident that if you take action and implement them you will see dramatic change in your business over both the short and long-term.

However, I don't want you to take my word for it. Come join me in the first session, check things out... and if you aren't satisfied or don't think it's for you, I will return 100% of your investment!
100% Money-Back Guarantee
Sign up today, attend the first session, and if you aren't satisfied or convinced that the course will help your business, I'll refund 100% of your investment. No hassle...
What You'll Get in Expired Edge™:
  • 6 LIVE Online Coaching Sessions of in-depth training with Dirk Zeller - $997 Value
  • 6 Comprehensive Workbooks Full of scripts, tools, and systems covered each week in detail $497 Value
  • Starting Your Journey to Expired Mastery
  • Connecting on the First Contact
  • Getting Past Brush Offs, Stalls, and Appointment Objections
  • Expired Lead Mastery
  • Creating Revenue From "Older" Opportunities
  • Increasing Your Expired Sales through Behavioral Selling Strategies
  • and more...
  • Bonus #1: 10 Online Training Videos by Dirk Zeller - $297 Value
  • Bonus #2: Complete e-Book and Streaming Audio Library - $90 Value
  • Money-Back Guarantee: Sign up today, attend the 1st session, and if you aren't satisfied or convinced that the course will help increase your revenue I'll refund 100% of your investment...
Join Expired Edge today: 
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Attend from the comfort of your home or office
*DEADLINE: Registration closes TODAY at 10:00 am PT
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Your information is 100% secure and will never be shared with anyone.
See you in the first session!
Dirk Zeller, CEO
Real Estate Champions, Inc.
P.S. Remember to register before the first session (covered by my guarantee) on September 27th. This class won't be presented again for at least another year, so make sure to grab your seat today
"My name is John Cresi and I want to thank Dirk for the opportunity to enhance my sales skills and develop my business through Listing Edge. I also appreciated the personal follow up by Dirk soliciting my input and making sure the information met needs."
~ John Cresi on Listing Edge, Catonsville, MD
"I am a new Realtor and have had limited experience with listing presentations. I have not been given instruction in house to help me develop my listing presentation skills. Listing Edge has put me on the road to being confident in my listing presentations and my ability to answer the question: 'Why should I hire you'."
~ Ron McCord on Listing Edge, Tustin, CA
"I would highly recommend Listing Edge by Dirk Zeller. The information and strategies learned in the class are integral to taking your business to the next level."
~ Matt Ebbighausen on Listing Edge, Burnsville, MN
"I have taken other Real Estate Champions' courses before. The new program on expireds was as great as their others. The scripts and dialogues they taught were exceptional. The course delivery and design helped me master my fear of call reluctance. I am on pace to take two expired listings a month because of Expired Edge!"
~ Linda Serf-McGeehan on Expired Edge, Laurel, MD
"Dirk Zeller makes you want to just roll up your sleeves and get into action. The strategies presented are real, they are not complicated. He is knowledgeable, encouraging and direct. It makes this training easy to implement. He is about implementation. I also really appreciate how accessible he is in the training, for answering questions real time. Thanks for this course!"
~ Lara Pietras, Media, PA
"The Expired Edge Program was a dream come true! I jumped at the chance when this program was offered and to have you coach me and you didn't let me down! I am now approaching expired owners without fear and have been successful in asking and getting appointments. The scripts that I learned addressed every situation an expired has thrown at me. I have confidence; now I know I can do this!"
~ Dottie Gawel on Expired Edge, Asbury, NJ
"Dirk Zeller has been helping me stay motivated in my real estate business since 2006. When the market turned down, he encouraged me to expand outside of my comfort level. Dirk's coaching helped me claw my way back into sales when I lost my rental properties to the Great Recession. 

When builders, agents, and brokers were dropping out of sales like flies, Dirk empathized with the market and gave me pointers to find business. Dirk gave me catchy phrases to advertise that drove people to my website. Each year I am gaining momentum and 2015 appears to be a record breaking year for my team and me."
~ Laura Chaney, Lawrence, KS
"The Expired Edge Program taught by Dirk Zeller is a must take for anyone who is serious about listing expired properties on a consistent basis. The strategies, scripts, dialogues and systems taught are essential to success in this niche of real estate. I know; because of Expired Edge I will list my goal of 48 expired listings for this year! HIGHLY recommend the program."
~ Paul Senior on Expired Edge, Upper Marlboro, MD
"Dirk has an amazing ability to aggregate alot of information and distill the best of the best for agents to implement. He seems to be always on the cutting edge of systems and strategies to refine and deliver to us information we can implement in our market place. I know that just on one idea it will create a big impact on our bottom line."
~ Dan Biel, Tucson, AZ
© Real Estate Champions, Inc.